Climatic or “regional” cosmetics are not just a new trend, they are a response to the consumer’s request for products that are suitable for him personally and the composition of which takes into account the place of residence, climate zone or specific natural conditions. It is quite logical that the cream used by a resident of foggy Albion in London should be different from that used by a Spaniard living in sunny Barcelona. The line of cosmetics for the southern regions was developed jointly with the specialists of the Department of Cosmetology of Odessa National University of Food Technologies. The main advantages of climate cosmetics: Developed specifically for southern areas, taking into account subtropical climate temperatures, high humidity, strong winds and a radiation balance of up to 2650 MJ / m2. Contains ingredients that provide additional skin protection from the “active” sun. Creates a protective layer for exposed parts of the body Contains ingredients that provide the skin with “super-intensive” hydration and moisture retention for up to 72 hours Contains special products – tools for fixing makeup at high temperatures, a refreshing bridge for face and body.